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STEP RIGHT UP

The Show's About to Begin

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The Fortune Teller's Menu

You found the secret. Don't tell everyone.

Tipsy's Revenge

Casamigos Reposado, activated charcoal, agave, smoked chili salt rim — served with a tiny tiger stirrer

$18
The Bearded Lady

Empress Butterfly Pea gin, lavender syrup, lemon, cotton candy cloud that dissolves on contact

$17
Midnight at Dorney

Brothers Bond Bourbon, funnel cake syrup, cinnamon bitters, powdered sugar rim — tastes like the fair

$16
The Vanishing Act

Hendrick's gin, St-Germain, cucumber, dry ice fog — it appears, it disappears, you order another

$18
Hess's After Dark

Vanilla vodka, strawberry reduction, champagne float, edible glitter — the Mile High Pie, grown up

$17
The Two-Headed Sour

Half whiskey sour, half amaretto sour — split down the middle in the glass. Pick your side.

$15

Ask your bartender for the Fortune Teller's Menu.
Availability changes weekly. If you know, you know.

At Moxy Allentown Downtown

Welcome To TheNOW BAR

Where the Night Begins — NOW.

Games · Live Music · Entertainment · Craft Cocktails

View Our Menu What's On
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Happy Hour 5-7pm Daily $5 All Beer $6 Well Drinks $7 All Wine Tini Tuesdays DJ Nights Trivia Night Live Music #PlayOn #AtTheMoxy Happy Hour 5-7pm Daily $5 All Beer $6 Well Drinks $7 All Wine Tini Tuesdays DJ Nights Trivia Night Live Music #PlayOn #AtTheMoxy
🎪🐅🎠🍸🎭🎡🃏🎤🔮🦁🐘🍿🎵✨🎪🐅🎠🍸🎭🎡🃏🎤🔮🦁🐘🍿🎵✨🎪🐅🎠🍸🎭🎡🃏🎤🔮🦁🐘🍿🎵✨

Step Right Up

The Carnival Spirit
of Moxy Allentown

THE NOW BAR brings the carnival spirit of Moxy Allentown to life — a lively mashup of bold flavors, marquee energy, and social buzz.


This is where the night begins. This is where it all happens — NOW.

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"This is a brand new, ultra trendy hotel centered around the fun of the circus."

✦ ✦ ✦

The Experience

Play On.

The Scene

Feel the Vibe

Check out Tipsy
Check out Tipsy
Check out Tipsy
Check out Tipsy
🎪✨🍸🎉

HAPPY HOUR

Every Day · 5pm – 7pm

$5 All Beer
$6 Well Drinks
$7 All Wine

What's On

Play On.

🍸

Tini Tuesday Nights

Martini specials all night long — the midweek pick-me-up you deserve.

Every Tuesday
🧠

Trivia Night

Test your knowledge, win bragging rights (and prizes). Teams welcome.

Every Wednesday
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DJ Nights

DJ Baby J and DJ Smith keep the dance floor moving every Friday.

Every Friday
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Live Music Saturdays

Doug Batt and guest artists bring the house down — live from 8 to 11pm.

Select Saturdays
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Wellness Sunday

Start your week right with mindful vibes and special wellness programming.

Select Sundays

Upcoming Highlights

Apr
10

DJ Nights @NOWBAR

Rotating DJs, creative cocktails, and an electric downtown atmosphere every Friday at The Now Bar.

In the Press

What People Are Saying

“
The bar is a great place to hang out and meet people. The bartender Zack was very attentive and made me a one of a kind drink based on what I liked.
Kimberly — Google Review
“
Loved the bar and the modern vibes. Our bartender, Zach was great. He kept the drinks coming while being pleasant and engaging in conversation with everyone.
Crysta — Google Review
“
I decided to give it another chance and can I just say the service was phenomenal this time around!!
Melysa — Google Review
“
Very friendly staff, they have a bar in the lobby and plenty of places to sit and socialize.
Brittney — Google Review

Get Social

@moxyallentown

Follow Us on Instagram
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Hours

Mon – Thu4 PM – 12 AM
Fri – Sat4 PM – 2 AM
Sunday12 PM – 10 PM

Find Us

The NOW Bar
35 N 7th St
Allentown, PA 18101

(484) 333-7300
Get Directions →

Stay With Us

Walk-ins always welcome
Next to Archer Music Hall
Pets welcome
Valet · $20/night
First Moxy in Pennsylvania
Book a Room at Moxy →

Say Hello

Get In Touch

Questions about events, private bookings, or just want to say hi — drop us a line.

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The NOW Bar
949 Hamilton St, Allentown, PA 18101
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✉️ info@thenowbar.com
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Sun–Thu 
Fri–Sat